5 Things I Wish I Knew Before Becoming a Solo Esthetician
If you’re dreaming of opening your own spa or just starting your esthetics journey — this one’s for you. Becoming a solo esthetician is one of the most rewarding (and challenging) things I’ve ever done.
When I first started Emily Nicole Esthetics, I had no idea how much running a business would stretch me, grow me, and sometimes even test me. In this post (and video!), I’m sharing the 5 things I wish I knew before becoming a solo esthetician — to help you skip some of the overwhelm and build your business with intention.
You Run a Business — Not Just Offer a Service
When you go solo, you instantly become more than “just” an esthetician. You’re the CEO, the accountant, the marketer, and the laundry manager all in one.
It’s not just about giving great facials — it’s about creating systems, managing finances, and making strategic decisions that support your long-term growth.
If you can shift your mindset from “I do skin” to “I run a business that transforms skin,” you’ll start treating your time, pricing, and boundaries very differently — and that’s where success begins.
2. It Takes Time to Build a Loyal Clientele
No one starts fully booked. Building trust takes consistency, professionalism, and genuine care.
There were months in the beginning when I doubted if it would ever “click,” but over time, your ideal clients find you — and they’ll stay because of you. Don’t rush the process; the clients who align with your energy and values are worth the wait.
3. It Can Be Lonely Doing Everything Yourself
Let’s be honest — solo doesn’t mean easy. There are days you’ll question everything because you’re juggling it all alone.
That’s why it’s so important to connect with other estheticians, find community, and lean into support when you can. Whether it’s through online groups, local spa friends, or mentorship — don’t isolate yourself. You can build a business without burning out.
4. You’ll Get Emotionally Invested in Your Clients
You’ll celebrate their wins, cheer them on through breakouts, and sometimes carry their stories home with you. It’s what makes you a great esthetician — but it can also be draining.
Setting emotional boundaries doesn’t mean you care less; it just means you’re protecting your energy so you can continue to show up as your best self.
5. Comparison Will Keep You Stuck If You Let It
It’s easy to scroll and see other estheticians who seem to “have it all together.” But everyone’s journey looks different behind the scenes.
Your timing, your brand, and your purpose are yours. When you stop comparing and start focusing on your lane, that’s when everything clicks into place.